Privacy Policy

What this policy covers

This policy covers the personal information you share with us through our website, https://eternaleldercare.com, including the enquiry form.

The website is operated by Eternal Elder Care, founded and led by Dr. Uday Kiran, MBBS, MD (Psychiatry).

Information gathered at our facility during a visit, assessment or admission is handled under the separate written admission agreement and the consent forms signed at that time. This policy is about the website only.

The information we collect

We ask only for what we need to respond to you. When you send us an enquiry through the form on our website, we collect:

• Your name
• Your phone number
• Your email address (this is optional)
• Your relation to the prospective resident, for example son, daughter or spouse
• The category of care needs or medical condition of the prospective resident, for example dementia care, mobility support or post-operative recovery
• A free-text message, which may include health details you choose to share

A note on health information

Health information counts as sensitive personal data under Indian law. We treat it with extra care at every step.

Please share another person's details, such as a parent's health condition, only if you are authorised to do so, for example as their child, spouse or lawful guardian. By submitting the form, you confirm that you have this authority.

Why we collect it

We use the information you give us only for these purposes:

• To respond to your enquiry by phone or email
• To understand the care needs of the prospective resident before suggesting the next step
• To arrange a visit to our home or an in-person assessment, if you ask for one
• To keep a simple record of our conversation, so you do not have to repeat yourself
• To meet a legal obligation, if one applies

Consent and how to withdraw it

When you submit the enquiry form, you give us your consent to use your information for the purposes listed above. Giving this information is always your choice. If you prefer not to share it online, you are welcome to simply call us on +91 62818 79281 instead.

You can withdraw your consent at any time, and it is as easy as giving it. Send one email to hello@eternaleldercare.com with the subject line 'Withdraw consent'. You do not need to give a reason.

Once you withdraw consent, we will stop using your information and delete it, unless the law requires us to keep it for a period. Withdrawing consent does not affect anything we did lawfully before you withdrew it.

How we protect your information

Your enquiry travels from your device to us over an encrypted HTTPS connection.

It is stored in a Sanity CMS dataset that only authorised staff can open. Access is limited to the people who need it to respond to you.

We never sell your information. We never share it for advertising.

We disclose it to others only in two situations: when you have agreed to it, or when the law requires it, for example a lawful demand from a government authority.

If a data breach ever affects your personal information, we will inform you and the authorities as the law requires, and we will tell you plainly what happened and what we are doing about it.

These measures follow the reasonable security practices and procedures required under Indian law, and we review them from time to time.

How long we keep it

We keep enquiry information for no longer than 24 months after our last contact with you. After that, we delete it.

If an admission goes ahead, the relevant information becomes part of the resident's records under the written admission agreement, which has its own terms.

If you withdraw your consent earlier, we delete your information sooner, unless the law requires us to keep it.

Your rights

Under Indian law, including the Digital Personal Data Protection Act, 2023, you have these rights over your information:

• Access: ask us what personal information of yours we hold, and how we have used it
• Correction: ask us to correct anything that is wrong or incomplete, and we will update our records
• Erasure: ask us to delete your information when it is no longer needed for the purpose you gave it
• Withdrawal: withdraw your consent at any time, as described above
• Grievance redressal: raise a concern with our Grievance Officer and receive a timely response
• Nomination: name another person, such as a family member, to exercise these rights on your behalf if you pass away or become unable to act for yourself

How to use your rights

To use any of these rights, email hello@eternaleldercare.com or write to us at the address below. There is no charge.

If you are not satisfied with our response, you may complain to the Data Protection Board of India, the body set up under the Digital Personal Data Protection Act, 2023. We will share the Board's current contact details with you on request, and we would still welcome the chance to put things right ourselves first.

Grievance Officer

If anything about how we handle your information worries you, please tell us. Our Grievance Officer is:

Dr. Uday Kiran, Founder and Chief Physician, Eternal Elder Care.

Email: hello@eternaleldercare.com. Phone: +91 62818 79281. Post: Grievance Officer, Eternal Elder Care, [facility address, Hyderabad, Telangana].

We will acknowledge your complaint within 72 hours and resolve it within 30 days, as Indian law requires. If we cannot resolve it to your satisfaction, you may take it to the Data Protection Board of India.

Cookies

Our website does not set any tracking cookies. We do not run analytics or advertising trackers.

If this ever changes, we will update this policy first and ask for your consent before any tracking begins.

Children and persons needing a guardian

Our website is meant for adults arranging care for an elderly family member. We do not knowingly collect information from children. If a child has sent us information, please tell us and we will delete it.

Where a prospective resident has a lawful guardian, for example one appointed by a court, we will process that person's information only with the verifiable consent of the guardian.

Changes to this policy

We may update this policy from time to time, for example when the law changes or when we change how the website works.

The date at the top always shows the latest version. If a change is significant, we will say so clearly on this page. Please look in on this page now and then.

If you have any question about this policy, write to hello@eternaleldercare.com and we will answer plainly.